Enter
We represent influencers and actors whose identity deserves the same respect as their craft. And we create a lawful, ethical path for brands and studios to collaborate with them.
The creative industry is producing extraordinary work with AI. We celebrate that. What we believe is that the influencers and actors whose voices, faces and identities make that work possible deserve to be properly represented, compensated and protected.
JMM exists to bridge that gap — giving creators and performers the representation they deserve, and giving brands and studios a lawful, transparent and respectful way to collaborate. Both sides deserve better than the current uncertainty.
Every performer and creator has an identity worth protecting. We register, document and legally secure our talent's AI rights before a single licensing conversation begins.
Brands and studios are doing remarkable things with AI. We create the lawful framework that lets that creativity flourish — without legal risk or ethical compromise.
The relationship between human talent and AI technology is still being written. We intend to help write it well — for performers, for brands, and for the industry.
Whether you're a working actor, a voice artist or a creator who's built a genuine following — your voice, your face and your style belong to you. We make sure they stay that way, and that you're fairly compensated whenever they're used.
Creative agencies and studios are producing brilliant AI content. We deeply appreciate that work — and want to make sure it's built on foundations that protect everyone involved.
We handle the complexity so talent can focus on their craft and brands can focus on their work.
We welcome you onto the JMM roster and formally document your AI identity rights. No upfront cost — ever.
Your voice, likeness and creative style are legally registered and protected. A clear foundation before any commercial conversation begins.
We vet buyers, structure deals and negotiate on your behalf. Every use is consented, documented and fairly compensated.
You receive your earnings. We take our commission. Transparent, straightforward, ongoing.
Three examples of how AI identity licensing works — and where JMM creates value for everyone involved.
A game studio building a new title wants authentic British voices for key characters — and a recognisable face for a playable character skin. They need it legally cleared and fast.
JMM licenses the creator's voice and likeness from our roster. The studio gets legally cleared, authentic talent without a casting process. The creator earns from work they didn't have to audition for.
A global sportswear brand is producing hundreds of AI-generated ad variations across Instagram and TikTok. They want a recognisable voice and face but can't book a creator for every variation.
JMM licenses the creator's identity for the campaign period. The brand gets authentic human identity at scale with zero legal exposure. The creator earns ongoing royalties.
A streaming platform wants to release a creator's content in Spanish, French and German using AI voice cloning — reaching new audiences without re-recording everything.
JMM structures a multi-language voice license. The platform gets fast, authentic localisation. The creator earns per language, per territory.
The regulatory landscape around AI identity rights is moving fast. Performers, creators and brands who build proper foundations now will be protected. Those who wait are increasingly exposed.
An individual's likeness is now sensitive personal information. Organisations must acknowledge likeness-related grievances within 30 days. Immediate statutory risk for unlicensed AI use.
Consent and compensation are becoming legal requirements. The direction of travel is clear and the pace is accelerating.
Fines of up to €35 million for violations affecting UK talent in EU markets. Clean licensing is no longer optional.
Whether you're a performer, content creator or brand looking to work with AI talent the right way — we'd like to hear from you.
Founder & Managing Director
Having spent five years at DNEG — one of the world's leading VFX studios — producing brand campaigns, films and Virtual Production projects across the industry, Keanu has built his career at the intersection of creative storytelling and emerging technology.
Working at the frontier of AI production, he sees first-hand how rapidly the technology is advancing — and equally, how far behind the protections for creators and performers remain. The industry is moving fast. The people inside it deserve someone moving just as fast on their behalf.
JMM is his answer to that.
Jacques is his middle name. Michael — his confirmation saint — is the protector. That is not a coincidence. It is the entire point. The company exists to protect the people whose artistry makes the work possible, and to create a framework where creativity and integrity are not in conflict.
Craft
Technology
TrustWe tell performers what their identity is realistically worth. We tell brands when a deal structure isn't right. We are not here to oversell. We are here to build trust.
Every person we represent has built something real — a voice, a presence, a creative identity that is distinctly and entirely their own. That belongs to them. Full stop.
We are not anti-AI. We are pro-doing-it-properly. The technology is remarkable. The framework around it should be too.
Whether you're a performer curious about what we offer, or a brand wanting to understand how licensing works — we're happy to talk.
We are building our founding roster with intention, not volume. Every individual we represent is someone we genuinely believe in — whose talent, identity and career we are committed to protecting for the long term. Quality over quantity, always.
"We represent screen talent, digital creators and everyone in between. What unites them is simple — they have built something real, and it deserves protecting."
Apply to Join● Joining the Roster
Instagram · TikTok · YouTube · Gaming
● Joining the Roster
Film · Television · Commercial
You don't need to be a household name. Whether you're an influencer with a growing audience or an actor with real credits — your identity has value. And it deserves someone in your corner making sure it's respected.
The work being produced with AI is genuinely exciting. We celebrate the craft and ambition of the agencies and studios leading that work. What we believe is that it deserves to be built on solid, ethical foundations.
JMM gives you a direct, respectful route to working with real creators and performers — with every identity right properly documented and every deal transparently structured. No legal ambiguity. No reputational risk. Just great work, done right.
Discuss Your ProjectEvery performer has formally registered their AI identity rights. You receive a clean licensing chain — fully compliant with UK DUAA 2025 and the EU AI Act.
No lengthy casting calls or legal uncertainty. Once you've identified who you'd like to work with, we handle the licensing structure and move to agreement in days, not weeks.
Generic AI voices are everywhere. Working with JMM means working with real people — distinctive voices, genuine personalities and creative identities that no synthetic tool can replicate.
London-based with an established international network. We understand how content moves across global markets and structure deals accordingly.
Tell us what you're making, the kind of talent you need and usage requirements. We'll identify the right fit.
We present suitable talent from our pre-cleared roster and handle the initial introduction.
Our legal partner structures a clean licensing agreement tailored to your specific usage — territory, duration, format.
With clean documentation in place, you create with full confidence. No legal ambiguity. No reputational risk.
The regulatory environment is moving quickly. Brands who build on clean licensing now are protected. Those who don't are increasingly exposed — and the consequences are serious.
An individual's likeness is now sensitive personal information. 30-day acknowledgement window. Immediate statutory breach risk for unlicensed AI use.
Consent and compensation are becoming legal requirements. The direction is clear.
Fines of up to €35 million for violations affecting UK talent in EU markets. Clean licensing is no longer optional.
Tell us what you're building. We'll tell you honestly whether we can help and how licensing would work for your specific requirements.
Whether you're a performer, a brand or simply curious about where AI talent rights are heading — we're always happy to have an honest conversation.
hello@jacquesmichaelmgmt.com
London, United Kingdom
London, UK — working internationally
We respond to every message personally.
